Certificate in Introduction to Marketing Management Foundations

The first step towards a successful business is choosing target markets and growing customers through creating, delivering, and communicating superior customer value. This process is termed as ‘Marketing Management’ whereby companies strategize their actions to gain customer loyalty, which in turn leads to higher profits. This unique Certificate in Introduction to Marketing Management Foundations aims to highlight the need of marketing management in the present times and the strategies to build strong customer relationship, by means of video lectures by Mr. Sahil Malhotra, a veteran in the supply chain management segment, in association with Enhelion.

WHAT WILL SET YOU APART

Enrolling for the certificate programme will enable you to:

• Get a better understanding of the topics by being mentored by various practicing people, who also form a part of core Enhelion team
• Get lifetime access to the recorded lectures which are stored in Enhelion’s database for any future reference
• Interact with the Enhelion team on one-to-one basis at various intervals
• Get assessed on the basis of online submission of assignment

The course has been designed to provide an overview of the core concepts of marketing like demands, target markets, segmentation, positioning etc. It further elaborates upon the different types of marketing channels and the 4 P’s and 4 A’s of marketing i.e. product, price, place, promotion and acceptability, affordability, accessibility and awareness. It also discusses the marketing case studies of  Audi, Harley Davidson, Electrolux and Coca Cola, among others.

The following modules are covered under the course [Video lectures only]-

• Module 1: Defining Marketing - Introduction
• Module 2: Defining Marketing - Advanced Concepts
• Module 3: Marketing Strategy and Planning 1.0
• Module 4: Marketing Strategy and Planning 1.1
• Module 5: Customer Relationships and Loyalty 1.0
• Module 6: Customer Relationships and Loyalty 1.1

Sahil is a seasoned Sales & Business Development professional and Key Account Manager having more than a decade of corporate experience. He has worked with Industries as diverse as Hospitality, Travel, Information Technology, Start-ups, Retail and Global Freight Forwarding. In addition, he has completed his MBA (Supply Chain Management) from Syracuse University, NY, USA - a Top 20 US MBA. His interests include - Sales & Marketing Development, Sales Analytics, Supply Chain Strategy and Supply Chain Analytics including Sales and Marketing strategy. In addition, he has also co-authored a book available on Amazon and writes on Data Science on his blog- www.quintlogic.com.

In every walk of life, the process of evaluation takes place in one form or the other. If the evaluation process is eliminated from human life then perhaps the aim of life may be lost. Being in the same line, Enhelion is committed to evaluate the process of learning through its courses.

The enrollee will be evaluated based on one Project Assignment, which would test the analytical understanding of the topics covered in the video lecture. 

The most intriguing aspect of the evaluation process is the time flexibility it affords. You can choose to undergo the evaluation process as and when you are ready for the same.

To be eligible to receive a certificate after successful completion of the course, one is required to secure an overall minimum of 40 percent in the Project Assignment.

Sahil is a seasoned Sales & Business Development professional and Key Account Manager having more than a decade of corporate experience. He has worked with Industries as diverse as Hospitality, Travel, Information Technology, Start-ups, Retail and Global Freight Forwarding. In addition, he has completed his MBA (Supply Chain Management) from Syracuse University, NY, USA - a Top 20 US MBA. His interests include - Sales & Marketing Development, Sales Analytics, Supply Chain Strategy and Supply Chain Analytics including Sales and Marketing strategy. In addition, he has also co-authored a book available on Amazon and writes on Data Science on his blog- www.quintlogic.com.