Certificate in Marketing Management Foundations

The most important aspect of any business in today’s world is consumer engagement. People tend to associate with companies who they are continuously in contact with. Marketing plays a vital role in improving this aspect of business by building a loyal consumer base. Therefore, it is imperative for business entities to understand how marketing works and what are the steps they can adopt to build their brand and extend their consumer reach. The Certificate in Marketing Management Foundations is brought to you Mr. Sahil Malhotra, a veteran in the supply chain management segment, in association with Enhelion. The idea behind this course is to get you going in terms of what is expected of a marketing professional or anyone who is working in any organization, for profit, not-for-profit or just about any enterprise per se.

WHAT WILL SET YOU APART

Enrolling for the certificate programme will enable you to:

• Get a better understanding of the topics by being mentored by various practicing people, who also form a part of core Enhelion team
• Get lifetime access to the recorded lectures which are stored in Enhelion’s database for any future reference
• Interact with the Enhelion team on one-to-one basis at various intervals
• Get assessed on the basis of online examination as well as online submission of assignment

The course has been designed to provide a basic understanding of certain key concepts relating to marketing. It further delves upon the intricacies of marketing strategy and planning and highlights how certain organizations have adopted specific marketing actions and strategies which have made them marketing leaders and enabled them to attract customers in the highly competitive market environment.

The following modules are covered under the course-

• Module 1: Defining Marketing - Introduction
• Module 2: Defining Marketing - Advanced Concepts
• Module 3: Marketing Strategy and Planning 1.0
• Module 4: Marketing Strategy and Planning 1.1
• Module 5: Customer Relationships and Loyalty 1.0
• Module 6: Customer Relationships and Loyalty 1.1

Sahil is a seasoned Sales & Business Development professional and Key Account Manager having more than a decade of corporate experience. He has worked with Industries as diverse as Hospitality, Travel, Information Technology, Start-ups, Retail and Global Freight Forwarding. In addition, he has completed his MBA (Supply Chain Management) from Syracuse University, NY, USA - a Top 20 US MBA. His interests include - Sales & Marketing Development, Sales Analytics, Supply Chain Strategy and Supply Chain Analytics including Sales and Marketing strategy. In addition, he has also co-authored a book available on Amazon and writes on Data Science on his blog- www.quintlogic.com.

In every walk of life, the process of evaluation takes place in one form or the other. If the evaluation process is eliminated from human life, then perhaps the aim of life may be lost. Being in the same line, Enhelion is committed to evaluate the process of learning through its courses.

The evaluation will be conducted in a two-fold manner. There will be one MCQ test which would test the basic understanding on the topics covered in the course. Furthermore, there will be one Project Assignment, which would test the analytical understanding of the same.

The most intriguing aspect of the evaluation process is the time flexibility it affords. You can take the MCQ test and submit the project assignment as per your convenience.

To be eligible to receive a certificate after successful completion of the course, one is required to secure a minimum of 40 percent overall.

Sahil is a seasoned Sales & Business Development professional and Key Account Manager having more than a decade of corporate experience. He has worked with Industries as diverse as Hospitality, Travel, Information Technology, Start-ups, Retail and Global Freight Forwarding. In addition, he has completed his MBA (Supply Chain Management) from Syracuse University, NY, USA - a Top 20 US MBA. His interests include - Sales & Marketing Development, Sales Analytics, Supply Chain Strategy and Supply Chain Analytics including Sales and Marketing strategy. In addition, he has also co-authored a book available on Amazon and writes on Data Science on his blog- www.quintlogic.com.