Diploma in Marketing Management and Digital Marketing

The importance of marketing is recognized by the business entities worldwide. It not only helps the business in increasing its sales and geniting revenue, but also promotes product awareness and helps in building company’s reputation. Any business entity needs to be marketing oriented to succeed and sustain in the business in a long run. It is therefore vital for these entities to understand how marketing works and how to reach out to consumers.

Marketing is basically of two types, traditional marketing and digital marketing. Digital marketing is a type of marketing practice wherein the business entities use the digital platform (the use of internet and electronic medium) to fulfil their marketing goals. It has some inherent advantages over its traditional counterpart like global reach, reduced cost, personalization, improved conversion rates etc., among other things.

The Diploma in Marketing Management and Digital Marketing is brought to you by Mr. Sahil Malhotra, a veteran in the supply chain management segment and SOCIO Media, an end-to-end digital marketing company, in association with Enhelion. It attempts to provide an in depth understanding of various concepts related to marketing and highlights different marketing strategies which business entities adopt to increase their consumer base. It further deals with various aspects of digital marketing and analyses different strategy development tactics used in digital marketing.

According to our policy, the course fees will not be refunded.

WHAT WILL SET YOU APART?

Enrolling for the diploma programme will enable you to:

• Get a better understanding of the topics by being mentored by various practicing people
• Get lifetime access to the recorded lectures which are stored in Enhelion’s database for any future reference
• Interact with the Enhelion team on one-to-one basis at various intervals
• Get assessed on the basis of online examination as well as online submission of assignment

The course has been designed to deal with the intricacies of marketing, with special emphasis on digital marketing. It highlights various practices which help in developing customer relationship and loyalty. It further analyses the importance of campaign management in digital marketing and elaborates upon the techniques involved in the process.

The following modules are covered under the course-

• Module 1: Defining Marketing - Introduction
• Module 2: Defining Marketing - Advanced Concepts
• Module 3: Marketing Strategy and Planning 1.0
• Module 4: Marketing Strategy and Planning 1.1
• Module 5: Customer Relationships and Loyalty 1.0
• Module 6: Customer Relationships and Loyalty 1.1
• Module 7: Introduction to Digital Marketing
• Module 8: Connected Consumers
• Module 9: Strategy Development
• Module 10: Digital Marketing Communication and Channel Mix
• Module 11: Campaign Management and Execution
• Module 12: The Future of Digital Media and Marketing

1. Sahil Malhotra

Sahil is a seasoned Sales & Business Development professional and Key Account Manager having more than a decade of corporate experience. He has worked with Industries as diverse as Hospitality, Travel, Information Technology, Start-ups, Retail and Global Freight Forwarding. In addition, he has completed his MBA (Supply Chain Management) from Syracuse University, NY, USA - a Top 20 US MBA. His interests include - Sales & Marketing Development, Sales Analytics, Supply Chain Strategy and Supply Chain Analytics including Sales and Marketing strategy. In addition, he has also co-authored a book available on Amazon and writes on Data Science on his blog- www.quintlogic.com.

2. Vartika Anand

Vartika Anand is the Founder and CEO of a Digital Marketing Agency named SOCIO Media. Before commencing her entrepreneurial journey, she was part of some renowned Agencies like Dentsu, IPG Group and Cheil and has supported and led campaigns/projects for brands like Amazon, Samsung, General Motors etc. She is a Digital Marketing enthusiast, and her core competence lies in Media Planning, Media Strategy, Media Deployment and New Business Development. Currently, she is building SOCIO and is responsible for Customer Acquisitions, Customer Relations, Operations and Delivery.

In every walk of life, the process of evaluation takes place in one form or the other. If the evaluation process is eliminated from human life then perhaps the aim of life may be lost. Being in the same line, Enhelion is committed to evaluate the process of learning through its courses.

The evaluation will be conducted in a two-fold manner. There will be two MCQ tests which would test the basic understanding on the topics covered in the course. Furthermore, there will be one Project Assignment, which would test the analytical understanding of the same.

The most intriguing aspect of the evaluation process is the time flexibility it affords. You can take the MCQ test and submit the project assignment as per your convenience.

To be eligible to receive a certificate after successful completion of the course, one is required to secure a minimum of 40 percent overall.

1. Sahil Malhotra

Sahil is a seasoned Sales & Business Development professional and Key Account Manager having more than a decade of corporate experience. He has worked with Industries as diverse as Hospitality, Travel, Information Technology, Start-ups, Retail and Global Freight Forwarding. In addition, he has completed his MBA (Supply Chain Management) from Syracuse University, NY, USA - a Top 20 US MBA. His interests include - Sales & Marketing Development, Sales Analytics, Supply Chain Strategy and Supply Chain Analytics including Sales and Marketing strategy. In addition, he has also co-authored a book available on Amazon and writes on Data Science on his blog- www.quintlogic.com.

2. SOCIO Media

SOCIO Media is an end to end Digital Marketing Agency with diverse Client portfolio. SOCIO specialises in Social Media Management, Web & Brand Presence Management and Lead Generation. It is led by a team of Industry Experts and is one of the fastest-growing Digital Marketing Agencies.