Diploma in understanding the basics of Marketing Management and Digital Marketing

Marketing has multi-faceted purposes, which ranges from generating demand, building strong brand to maintaining a loyal customer base. It is considered as a key element for the success of any business entity. A new type of marketing has evolved over the last few decades which uses the digital platform as a medium. This type of marketing is known as digital marketing. It has some inherent advantages over the traditional marketing, which is why most of the organizations, whether big or small, are adopting digital marketing techniques.

The Diploma in understanding the basics of Marketing Management and Digital Marketing aims to provide a basic understanding of various concepts and strategies of marketing practice, with special emphasis on the role played by digital marketing in the present times, by means of video lectures by Mr. Sahil Malhotra, a veteran in the supply chain management segment and Mrs. Vartika Anand, Founder and CEO of SOCIO Media, an end-to-end digital marketing company, in association with Enhelion.

According to our policy, the course fees will not be refunded.

WHAT WILL SET YOU APART?

Enrolling for the diploma programme will enable you to:

• Get a better understanding of the topics by being mentored by various practicing people
• Get lifetime access to the recorded lectures which are stored in Enhelion’s database for any future reference
• Interact with the Enhelion team on one-to-one basis at various intervals
• Get assessed on the basis of online submission of assignment

The course discusses in detail, the basic as well as advanced concepts relating to marketing like target markets, marketing channels, value and satisfaction etc. It also discusses the concept of new age marketing and holistic marketing concept. The course then specifically discusses strategy development in digital marketing and the future of digital media in the coming years.

The following modules are covered under the course [Video lectures only]-

• Module 1: Defining Marketing - Introduction
• Module 2: Defining Marketing - Advanced Concepts
• Module 3: Marketing Strategy and Planning 1.0
• Module 4: Marketing Strategy and Planning 1.1
• Module 5: Customer Relationships and Loyalty 1.0
• Module 6: Customer Relationships and Loyalty 1.1
• Module 7: Introduction to Digital Marketing
• Module 8: Connected Consumers
• Module 9: Strategy Development
• Module 10: Digital Marketing Communication and Channel Mix
• Module 11: Campaign Management and Execution
• Module 12: The Future of Digital Media and Marketing

1. Sahil Malhotra

Sahil is a seasoned Sales & Business Development professional and Key Account Manager having more than a decade of corporate experience. He has worked with Industries as diverse as Hospitality, Travel, Information Technology, Start-ups, Retail and Global Freight Forwarding. In addition, he has completed his MBA (Supply Chain Management) from Syracuse University, NY, USA - a Top 20 US MBA. His interests include - Sales & Marketing Development, Sales Analytics, Supply Chain Strategy and Supply Chain Analytics including Sales and Marketing strategy. In addition, he has also co-authored a book available on Amazon and writes on Data Science on his blog- www.quintlogic.com.

2. Vartika Anand

Vartika Anand is the Founder and CEO of a Digital Marketing Agency named SOCIO Media. Before commencing her entrepreneurial journey, she was part of some renowned Agencies like Dentsu, IPG Group and Cheil and has supported and led campaigns/projects for brands like Amazon, Samsung, General Motors etc. She is a Digital Marketing enthusiast, and her core competence lies in Media Planning, Media Strategy, Media Deployment and New Business Development. Currently, she is building SOCIO and is responsible for Customer Acquisitions, Customer Relations, Operations and Delivery.

In every walk of life, the process of evaluation takes place in one form or the other. If the evaluation process is eliminated from human life then perhaps the aim of life may be lost. Being in the same line, Enhelion is committed to evaluate the process of learning through its courses.

The enrollee will be evaluated based on two Project Assignments, which would test the analytical understanding of the topics covered in the video lecture.

The most intriguing aspect of the evaluation process is the time flexibility it affords. You can choose to undergo the evaluation process as and when you are ready for the same.

To be eligible to receive a certificate after successful completion of the course, one is required to secure an overall minimum of 40 percent in the Project Assignments.

1. Sahil Malhotra

Sahil is a seasoned Sales & Business Development professional and Key Account Manager having more than a decade of corporate experience. He has worked with Industries as diverse as Hospitality, Travel, Information Technology, Start-ups, Retail and Global Freight Forwarding. In addition, he has completed his MBA (Supply Chain Management) from Syracuse University, NY, USA - a Top 20 US MBA. His interests include - Sales & Marketing Development, Sales Analytics, Supply Chain Strategy and Supply Chain Analytics including Sales and Marketing strategy. In addition, he has also co-authored a book available on Amazon and writes on Data Science on his blog- www.quintlogic.com.

2. SOCIO Media

SOCIO Media is an end to end Digital Marketing Agency with diverse Client portfolio. SOCIO specialises in Social Media Management, Web & Brand Presence Management and Lead Generation. It is led by a team of Industry Experts and is one of the fastest-growing Digital Marketing Agencies.