Certificate in Digital Marketing

Digital marketing refers to advertising goods, services or brands through electronic channels like search engines, emails, websites and social media, among other things. Affordability, mobile accessibility, flexibility, interactivity and engagement has brought digital marketing to the forefront and marketers are now moving away from the traditional methods of reaching out to the consumers. Therefore, it is imperative for marketers to understand the intricacies involved in the digital medium of marketing. This unique Certificate in Digital Marketing is brought to you by Vartika Anand, Founder and CEO of SOCIO Media, a Digital Marketing Agency, in association with Enhelion. The course attempts to examine different aspects of digital media ranging from user behaviour in the digital space to strategy development, by means of video lectures.

WHAT WILL SET YOU APART?

The certificate programme will enable you to-

• Get a better understanding of the topics by being mentored by various practicing people
• Get lifetime access to the recorded lectures which are stored in Enhelion’s database for any future reference
• Interact with the Enhelion team on one-to-one basis at various intervals
• Get assessed on the basis of online examination as well as online submission of assignment

The course has been designed to provide a detailed analysis of Digital Media and Marketing, and its relevance and significance in the present times. It highlights the fundamentals of digital marketing and elaborates upon the techniques and steps involved in digital campaign management and execution.

The following modules are covered under the course [Video lectures only]-

• Module 1: Introduction to Digital Marketing
• Module 2: Connected Consumers
• Module 3: Strategy Development
• Module 4: Digital Marketing Communication and Channel Mix
• Module 5: Campaign Management and Execution
• Module 6: The Future of Digital Media and Marketing

Vartika Anand is the Founder and CEO of a Digital Marketing Agency named SOCIO Media. Before commencing her entrepreneurial journey, she was part of some renowned Agencies like Dentsu, IPG Group and Cheil and has supported and led campaigns/projects for brands like Amazon, Samsung, General Motors etc. She is a Digital Marketing enthusiast, and her core competence lies in Media Planning, Media Strategy, Media Deployment and New Business Development. Currently, she is building SOCIO and is responsible for Customer Acquisitions, Customer Relations, Operations and Delivery.

In every walk of life, the process of evaluation takes place in one form or the other. If the evaluation process is eliminated from human life then perhaps the aim of life may be lost. Being in the same line, Enhelion is committed to evaluate the process of learning through its courses.

The enrollee will be evaluated based on a Project Assignment, which would test the analytical understanding of the topics covered in the video lecture.

The most intriguing aspect of the evaluation process is the time flexibility it affords. You can choose to undergo the evaluation process as and when you are ready for the same.

To be eligible to receive a certificate after successful completion of the course, one is required to secure a minimum of 40 percent in the Project Assignment.

SOCIO Media is an end to end Digital Marketing Agency with diverse Client portfolio. SOCIO specialises in Social Media Management, Web & Brand Presence Management and Lead Generation. It is led by a team of Industry Experts and is one of the fastest-growing Digital Marketing Agencies.